Google Ads works in a specific way. Of course there are millions of people who enter their search queries in the search engine every day, but also many people who advertise on Google and how does the tech giant determine who comes to the top of the page?
There is a 99.9% chance that you look something up on Google every day. If you look closely you will see that the top results are always introduced by the word ‘Advertisement’. That means that the website advertises on the keyword you typed in, or an extension of it.
In addition to targeting keywords, you can further specify your campaigns. We can help you to set up these campaigns and advertisements as detailed as possible!
When someone types in the keyword that you are advertising on, you automatically participate in Google’s auction. The auction takes into account your bid, your ad quality, the context of the search query and many more things.
What is good to remember is that with a lower bid you can still achieve a higher position than your competitors.